O’HARA, L.; TAYLOR, J.; BARNES, M. We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns. M/C Journal, [S. l.], v. 18, n. 3, 2015. DOI: 10.5204/mcj.974. Disponível em: https://journal.media-culture.org.au/index.php/mcjournal/article/view/974. Acesso em: 23 oct. 2021.