Ruch, Adam

Department of Media, Music, Communication & Cultural Studies, Macquarie University
Adam Ruch is a PhD candidate at Macquarie University in the Department of Media, Music, Communications and Cultural Studies. His research interests include videogames, cyberspace technology and online cultures.


  • Articles
    As the single most successful social-networking Website to date, Facebook has caused a shift in both practice and perception of online socialisation, and its relationship to the offline world. While not the first online social networking service, Facebook’s user base dwarfs its nearest competitors. Mark Zuckerberg’s creation boasts more than 750 million users (Facebook). The currently ailing...Read more