Moir, Aidan

University of Toronto Scarborough

Aidan Moir is currently a Visiting Assistant Professor, Teaching Stream at the University of Toronto Scarborough in the Department of Arts, Culture and Media. Her research analysis how the discourse of branding influences the circulation of iconic identities in contemporary media culture.


  • Articles
    Introduction Since his election to the papacy in 2013, Pope Francis has garnered international headlines for his environmental activism. His decision to adopt Francis as his papal name communicated to the public how his papacy would be advocating the environmental ethics associated with his namesake Saint Francis of Assisi. As part of his environmental activism and commitment to...Read more