Stoikos, Alex

Faculty of Applied Health Sciences, Brock University

Alex Stoikos completed his MA in Applied Health Sciences (Sport Management) at Brock University. His research interests include social media, branding, and niche sport leagues.


  • Articles
    In this article we consider the ways that parents and children construct an object that has long been associated with North American childhood: the bicycle. We ask the question: is the bicycle a toy or a tool? At first glance, this seems like a straightforward distinction. For example, if an object serves a useful purpose, we classify it a tool. Hammers are tools because they help drive...Read more