Auckland University of Technology - NZ
Amanda Rutherford lectures in the School of Communications and the School of Language and Culture at Auckland University of Technology in New Zealand.
ArticlesThe Walt Disney Company has been creating magical fairy tales since the early 1900s and is a trusted brand synonymous with wholesome, family entertainment (Wasko). Over time, this reputation has resulted in the Disney brand’s huge financial growth and influence on audiences worldwide. (Wohlwend). As the largest global media powerhouse in the Western world (Beattie), Disney uses its power and...Read more