Gerlitz, Carolin

University of Amsterdam
Carolin Gerlitz is Assistant Professor in New Media and Digital Culture at the University of Amsterdam and Visiting Lecturer in Sociology at Goldsmiths. Her research interests concern the intersection between social media and economic sociology, focusing on web economies, social media platforms, digital sociology, issue mapping, numbers, brands and topology. She recently completed her PhD thesis on ‘Brands and Continuous Economies’ and has worked on Facebook’s Like Economy, social media metrics and pace online.