University of Amsterdam
Carolin Gerlitz is Assistant Professor in New Media and Digital Culture at the University of Amsterdam and Visiting Lecturer in Sociology at Goldsmiths. Her research interests concern the intersection between social media and economic sociology, focusing on web economies, social media platforms, digital sociology, issue mapping, numbers, brands and topology. She recently completed her PhD thesis on ‘Brands and Continuous Economies’ and has worked on Facebook’s Like Economy, social media metrics and pace online.
ArticlesIntroduction Social media platforms present numerous challenges to empirical research, making it different from researching cases in offline environments, but also different from studying the “open” Web. Because of the limited access possibilities and the sheer size of platforms like Facebook or Twitter, the question of delimitation, i.e. the selection of...Read more