Edith Cowan University
Dr Catherine Archer is a researcher and senior lecturer specialising in social media and strategic communication at Edith Cowan University. Her current research interests include social media, particularly related to families and health, with a complementary focus on social media influencer relations and ethics, and the blurring of lines between media, marketing, public relations and communication. Before working in academia, Catherine had more than 15 years in industry, in services marketing, media and communication.
ArticlesIntroduction Where children’s television once ruled supreme as a vehicle for sales of kids’ brands, the marketing of children’s toys now often hinges on having the right social media influencer, many of them children themselves (Verdon). As Forbes reported in 2021, the pandemic saw an increase in children spending...Read more