Kurebayashi, Haruka


Haruka Kurebayashi is a Japanese decora fashion practitioner, community leader and advocate. She has participated in Harajuku fashion cultures since 2008, and is well recognised in the community as a street model, independent designer for her label Sugar Sprinkles, a performer with her band Mujuryoku Cookie and a YouTuber. 


  • Articles
    Introduction The sensational appearance of kawaii fashion in Tokyo’s Harajuku neighbourhood—full of freedom, fun, and frills— has captivated hearts and imaginations worldwide. A key motivational concept for this group is “kawaii” which is commonly translated as “cute” and can also be used to describe things that are “beautiful”, “funny”, “pretty”, “wonderful”,...Read more