Kaur, Jasleen

University of New South Wales

Jasleen Kaur has recently completed her Masters in Public Relations and Advertising at the University of New South Wales. She enjoys examining the effects and processes of cultural branding and exploring the ways in which, existing veteran brands have cemented their place in history, in the minds of their consumers through tactical marketing and advertising, and through innovative thinking and branding. She is also passionate about conceptualising brand management strategies for today’s consumer.