Jasleen Kaur has recently completed her Masters in Public Relations and Advertising at the University of New South Wales. She enjoys examining the effects and processes of cultural branding and exploring the ways in which, existing veteran brands have cemented their place in history, in the minds of their consumers through tactical marketing and advertising, and through innovative thinking and branding. She is also passionate about conceptualising brand management strategies for today’s consumer.
ArticlesIntroduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue box and tied with a white bow, encapsulates the brand’s unique diamond pieces, symbolic origin story, branded historical contributions and representations in culture....Read more