Korea, Republic of
Dr Jin Lee is a research fellow in Internet Studies, Curtin University. Her research focuses on the changing practices of digital intimacies, influencer cultures and social minority issues, and digital ethnography.
ArticlesIn light of the COVID-19 pandemic, where income has become precarious and Internet use has soared, the influencer industry has to strategise over new ways to sustain viewer attention, maintain income flows, and innovate around formats and messaging, to avoid being excluded from continued commercial possibilities. In this article, we review the press coverage of the influencer markets in...Read more