O'Hara, Lily

Emirates College for Advanced Education

United Arab Emirates

Assistant Professor Health and Physical Activity

Division of Health and Special Education

Contributions

We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns

Articles

BackgroundIn the past twenty years the discourse of the weight-centred health paradigm (WCHP) has attained almost complete dominance in the sphere of public health policy throughout the developed English speaking world. The national governments of Australia and many countries around the world have responded to what is perceived as an ‘epidemic of...Read more

M/C Journal Vol. 18 No. 3 (2015): fat