Université Bordeaux Montaigne
Mélanie Bourdaa is associate professor at the University of Bordeaux Montaigne in Communication and Information Sciences. She analyzes the new television environment and the cultural convergence. She studies particularly American TV series, the phenomenon of fandom in the digital age and production’s strategies (i.e. Transmedia Storytelling). She also teaches courses on Audience and programming, Television and cultures and Transmedia Storytelling.
FeatureTransmedia storytelling, as defined by Henry Jenkins in 2006 in his book Convergence Culture, highlights a production strategy that aims to augment the narration of a cultural work by scattering it across several media platforms—digital or non-digital. The term is certainly quite recent, but the practices are not new and allow us to understand the...Read more