Saionji, Rei


Rei Saionji is a Japanese author and consultant, and works with Japanese communities and artists to revitalise interest in the traditional arts. In 2010-2014, she ran a Gothic and Lolita tea room in Harajuku called Tetragrammaton with her business partner, Tomoe Hojo, to provide a community space for local artists and practitioners. 


  • Articles
    Introduction The sensational appearance of kawaii fashion in Tokyo’s Harajuku neighbourhood—full of freedom, fun, and frills— has captivated hearts and imaginations worldwide. A key motivational concept for this group is “kawaii” which is commonly translated as “cute” and can also be used to describe things that are “beautiful”, “funny”, “pretty”, “wonderful”,...Read more