Pettigrew, Simone



  • Articles
    This article examines the concept of self from the perspective of the self as manifest and reflected in consumption decisions. Within the consumer behaviour literature there is general acceptance for a high degree of autonomy in individuals' self-related consumption decisions. The assumption is that we can choose...Read more
  • Articles
    The World Health Organisation has noted the ageing of the world’s population and has emphasised the growing need for older people’s needs to be considered in a range of contexts (WHO 1999, 2001). In Australia, people over the age of 65 currently constitute approximately 13% of the population (Australian Bureau of Statistics [ABS] 2002), but this number is...Read more