Khamis, Susie

Macquarie University
Australia
Lecturer, Department of Media, Music, Communication & Cultural Studies, Macquarie University

Contributions

  • Nespresso: Branding the "Ultimate Coffee Experience"
    Feature
    Introduction In December 2010, Nespresso, the world’s leading brand of premium-portioned coffee, opened a flagship “boutique” in Sydney’s Pitt Street Mall. This was Nespresso’s fifth boutique opening of 2010, after Brussels, Miami, Soho, and Munich. The Sydney debut coincided with the mall’s upmarket redevelopment, which explains Nespresso’s arrival in the city: strategic geographic...Read more
    M/C Journal Vol. 15 No. 2 (2012): coffee