Utrecht Data School
Thomas Boeschoten, MA is founder of and researcher at Utrecht Data School (UDS). UDS is a research platform at Utrecht University, which, among other things, offers students the opportunity to conduct data-driven research on behalf of companies, governmental and non-governmental organizations.
ArticlesIntroductionIn his seminal article, “Communications: Blindspot of Western Marxism” (1977), Dallas Smythe suggested that audiences are the commodity form of advertiser-supported communications, as their time is sold to advertisers. Audience measurement firms establish the...Read more