Barbetta, Tommaso

Contributions

• Influencers, Brands, and Pivots in the Time of COVID-19
  Articles
  In light of the COVID-19 pandemic, where income has become precarious and Internet use has soared, the influencer industry has to strategise over new ways to sustain viewer attention, maintain income flows, and innovate around formats and messaging, to avoid being excluded from continued commercial possibilities. In this article, we review the press coverage of the influencer markets in...Read more
  M/C Journal Vol. 23 No. 6 (2020): exclusion